What is Search Engine Optimization (SEO)? | Backlinks Player

 
What is SEO?

Search Engine acts as a bridge between the millions of websites on the Internet. SEO is a process of Website/Blog optimization, in which the users can rank their blogs/websites on top of GOOGLE. In this process, any website or blog is optimized in a way its chances of getting ranked increase. SEO does the work of optimizing on all types of search engines like Google, Yahoo, Bing.

For example, if you search any keyword on a search engine about something, then many websites will come in front of you, all with different results. The one is on the #1 page, which means these website's SEO is the strongest.

There are mainly 3 types of Search Engine Optimization (SEO):

On-Page SEO

Off-Page SEO

Technical SEO

Types of SEO

On-Page SEO

On-Page SEO is a process of optimizing the Webpage. We optimize the title tag, heading tag, permalink, meta description, web loading speed, content, and alt tag of the website. So, it can rank top on the search engines.

Concept Of On-Page SEO in Blog is Title of Post, Permalink, Meta Description, Keyword Density Inside, Proper Use of Heading and Sub Heading with Keywords, Image Optimization, Use Out Bonds and Internal Links, Detail Content of Post, Page Loading Speed, and using social sharing buttons, etc.

Off-Page SEO

All the activities that are done outside of the website, externally to rank the blog/website, are called off-page SEO. We create High-Quality Backlinks by social media engagement, guest blogging, bookmarking on social sites directory submission, video submission, Article Submission, pinging, Local Listing posting, and linking with links to relevant websites.

Technical SEO

Technical SEO is an easy way to improve your website's search engine rankings by optimizing for web content that people are looking for and searching for it on Google.

In Technical SEO, we use various types of SEO tools such as "Google Webmaster" and "Google Analytics" for improving our website’s traffic.

The following are some tips that I have found out by doing my research!

Search Engine's Indexing

Ensure your site is mobile-friendly

Audit for keyword cannibalization

Check the site load time

Check for duplicate metadata





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